Arif Miah, who has been launching a creative advertising agency during lockdown with Uddin, sees video-calling as a saving grace. “Ramadan has been so weird this year,” he says. “Usually the streets are full and there’s celebrations, but right now it’s like Christmas without the tree and presents – there’s no joy. Technology has been such a blessing – I don’t know how we would have kept each other motivated otherwise.”
Since Uddin is observing Ramadan alone in his flat, the pair break their fast each evening over a video call and have been sharing their meals with family over social media, too. “It’s been so hectic starting the business and fasting in lockdown,” Uddin says. “We’re having to sleep late in the mornings and then work into the night, so even though the video calls have been tiring, they are essential, especially with older members of the family who haven’t been able to see anyone since the lockdown started.